Archive Note
Into You opened in October 1993 with Alex Binnie and the piercer Teena Marie, and operated from 144 St John Street in Clerkenwell for 23 years before closing in October 2016 after the lease ran out. It matters as an institutional center of the London custom-tattoo scene of the 1990s and 2000s, where blackwork, dotwork, neo-tribal-adjacent work, piercing, and international guest-artist exchange intersected. Tomas Tomas and Xed LeHead are among the artists in the broader Into You and post-Into You London blackwork and dotwork orbit, though exact tenures and any formal apprenticeships are not established. A Brighton sister shop, later renamed 1770 Tattoo, opened in 2005 with Binnie and Jason Mosseri.