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Into You London

1990s to 2010s London custom tattooing; contemporary blackwork, dotwork, and neo-tribal-adjacent register

Into You · 144 St John Street, Clerkenwell

Into You London was a Clerkenwell tattoo and piercing studio founded in 1993 by Alex Binnie and the piercer Teena Marie, a major London hub for custom blackwork, dotwork, and neo-tribal-adjacent work.

Into You London · Key facts
FieldDetail
SubjectInto You London
TypeStudio
TijdperkContemporary
LocatieInto You · 144 St John Street, Clerkenwell
Datum1993 CE
Style / Technique1990s to 2010s London custom tattooing; contemporary blackwork, dotwork, and neo-tribal-adjacent register
Verbonden metTomas Tomas, Thomas Hooper, London Tattoo Convention

Archiefnotitie

Into You opened in October 1993 with Alex Binnie and the piercer Teena Marie, and operated from 144 St John Street in Clerkenwell for 23 years before closing in October 2016 after the lease ran out. It matters as an institutional center of the London custom-tattoo scene of the 1990s and 2000s, where blackwork, dotwork, neo-tribal-adjacent work, piercing, and international guest-artist exchange intersected. Tomas Tomas and Xed LeHead are among the artists in the broader Into You and post-Into You London blackwork and dotwork orbit, though exact tenures and any formal apprenticeships are not established. A Brighton sister shop, later renamed 1770 Tattoo, opened in 2005 with Binnie and Jason Mosseri.

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